Tag: management strategy
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Blue Ocean Strategy (W Chan Kim , Renee Mauborgne)
Authors define Blue oceans as unchartered territories where existing competition is made irrelevant. As we have read in marketing stories and acknowledged by authors too, the term “Blue Oceans” is new but not the existence of it. Every day new industries are born and new market segments are defined in the world. This is an…
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Odyssey : From Pepsi to Apple, John Sculley
Just started reading this book. Wonder how i missed this book until now. First few chapters have some great content on cola wars. One marketing lesson Pepsi brilliantly used on Coke. “If your competitor is strong don’t take him head on. Instead change the rules of the game.”