Category: Book Readings
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Project Gutenburg
> Project Gutenburg is a free e-book library with more than 16000 books avaliable for free Download. I found here Old Hebrew writings, Musings of Da Vinci, Sun Zu – The Art of War , Pride and Prejudice and of course our very own KamaSutra in French
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D-Day (by Stephen Ambrose)
The book explains in vivid detail the greatest war spectacle in the world history; the allies landing on July 6 1944 in Normandy beaches of France to defeat the great Hitler. There had never been a battle mission of such scale and grandeur and probably (and hopefully) never again be in future. In one single…
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Differentiate or Die: Survival in our era of Killer Competition (by Jack Trout)
Briefly the essence of the book is this. Brands can differentiate their product/service offerings on nine distinct parameters. 1. First to the market2. leadership3. Heritage4. Preferences of customer groups5. Latest in the market6. A particular attribute based7. Market specialty8. Hottest9. Way product/service is made Read reviews on Amazon
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Odyssey : From Pepsi to Apple, John Sculley
Just started reading this book. Wonder how i missed this book until now. First few chapters have some great content on cola wars. One marketing lesson Pepsi brilliantly used on Coke. “If your competitor is strong don’t take him head on. Instead change the rules of the game.”