Year: 2004
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Odyssey : From Pepsi to Apple, John Sculley
Just started reading this book. Wonder how i missed this book until now. First few chapters have some great content on cola wars. One marketing lesson Pepsi brilliantly used on Coke. “If your competitor is strong don’t take him head on. Instead change the rules of the game.”
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Blogs and their genesis
> I am really not aware why blogs caught all my attention. probably because i hear the term very frequently these days. But the fact that you can post practically anything anytime for all the world to see is in itself exciting.. I guess the toughest part is to keep the interest going.. Well I…