Interesting graphic that depicts the evolution of Google and its business model since 1997. In many ways, Google defined what internet is and yet it evolved quickly with what the internet came to be today.

We take many things for granted today when we open a browser.

When we search we expect to find most relevant results on top. One can calculate and do conversions directly in the browser. It also became our dictionary. We can check flight status, movie tickets, stock quotes, weather and many things more. Of course all these were available always on the internet. It it is just that Google made it that much easier to access.

No doubt there are many failed products from Google, but that is part of the process of innovation. Every year since it registered Google.com in 1997, the company managed to turn out block buster products. Year after year. Under a myriad of product launches, there is one simple unifying theme. People love to search and want to find what they need.

It will not be surprising if we see a very different Google another 15 years from now. For, that is what internet is.