Swanson’s Unwritten Rules of Management is a secret CEO Handbook written by Bill Swanson. The 76 Page spiral hand book is read by most of the business leaders including Jack Welsh and Warren Buffet. The book is not published any where and I could not find a soft copy of it to download.
Swanson never intended to publish a management book, which explains why you won’t find this text in any store. The only reason it’s in print at all is that a number of people who saw his PowerPoint talk later asked for copies of the presentation. The sayings of Chairman Swanson began with a modest first printing of 500 copies last year. After several reprintings, more than 10,000 copies have now been distributed to executives who liked what they read and requested more to give away.
One of those gift copies made its way to the Sage of Omaha when FlightSafety’s Whitman sent a copy to his boss, Buffett. “This is really one of the best books I’ve seen,” Buffett later wrote in a letter to Swanson. He wasn’t just being nice. Says NetJets chairman Richard Santulli, “In all the years I’ve worked for [Buffett], this is the first time he’s ever sent a book to read.
Raytheon, the company which Swanson led, offers a physical copy of the book by post for free once you register on their Website.