Our tendency to form instant perceptions can get us wrong sometimes. Susan Boyle will become a great case study about how we form perceptions in a flash and then try to disregard any exceptions to the mental image until they are overwhelming. In case of Susan Boyle it was her voice on “Britan’s Got Talent”

As the book Blink points out instant perception is a natural tendency for us to make sense of the deluge of information around us. It helps us to be broadly accurate about people. We have been doing it for ages to conform the world to our goals.

The article makes me thinking how this tendency can influence our business decisions. For example do we tend to prefer looks when making people decisions.