> Band loyalty!!!. “Brands that Rock” tries to explain how music stars used the basic principles of marketing to create an immortal image for themselves. Some good examples : KISS – merchandising, Rolling stones – product repositioning, Madonna – Product variations to suit life styles. Elton John – emotional connection with consumers etc..

India lost a close match to Australia… think we are almost up there but need that little extra edge.

My reading of “Odyssey : Pepsi to Apple” is going at snail’s pace.. hoping to finish over the long weekend coming up…